| 花园村乡村旅游产品原真性保护开发及对策 |
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| 引用本文：王尚君.花园村乡村旅游产品原真性保护开发及对策[J].上海第二工业大学(中文版),2019,(3):195-201 |
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| 中文摘要:我国国家政策的扶持与现代乡村旅游的大力发展对乡村旅游产品的开发提出了高要求, 如何深挖乡村旅游
资源, 规避旅游产品类型雷同单一, 如何明确定位, 避免生态与文化环境破坏、自然与人文资源失真等问题, 使得保
护乡村旅游的原真性成为乡村旅游发展的重要课题。研究从原真性保护的视角, 建立乡村旅游产品开发原真性保护
的金字塔理念, 并以山东省平原县花园村乡村旅游为例, 在挖掘其乡土特色的基础上, 通过问卷调查和统计分析对
其乡土特色进行了原真性保护评价, 提出了花园村乡村旅游的可持续发展的对策, 即调整旅游产品的定位, 深挖客
观原真性层次内涵以及开展游客感知体验监测等。 |
| 中文关键词:原真性 乡村旅游 产品开发 乡土特色 保护 |
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| Suggestion and Development on Authenticity Protection ofRural Tourism Products in Huayuan Village |
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| Abstract:Under the support of our national policy and the great development of modern rural tourism, higher requirements on the
development of rural tourism products have been put forward. These problems on how to excavate more rural tourism resources,
avoid similar and single types of tourism products, find the right market position, and avoid the destruction of ecological and cultural
environment and the distortion of natural and humanistic resources made the authenticity protection of rural tourism a vital subject.
From the perspective of authenticity protection, the study established the Pyramid idea of authenticity protection of rural tourism product
development and took the rural tourism of Huayuan Village in Pingyuan County, Shandong Province as an example. On the basis of
excavating its local characteristics, the authenticity protection of its local characteristics was evaluated through questionnaire survey
and statistical analysis, which provided countermeasures and expectations for the sustainable development of rural tourism of Huayuan
Village. That is, adjust the positioning of tourism products, excavate the objective authenticity level of connotation and carry out tourists’
perception and experience monitoring. |
| keywords:authenticity rural tourism products development local characerristics protection |
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