| 高校官方抖音网络文化育人研究 |
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| 引用本文：周乐.高校官方抖音网络文化育人研究[J].上海第二工业大学(中文版),2024,41(3):347-352 |
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| 中文摘要:高校官方抖音作为网络文化育人的重要媒介, 具有传播平台宣教优势集成化、传播主体育人目标多元化和传播内容感受体验共情化等特征, 但抖音风行的同时也给高校网络文化育人工作带来学生价值体系塑造零散化、自律意识被熵化、认知信仰偏激化、情感共鸣被弱化等挑战。因此, 高校应顺应新时代网络发展趋势, 从学生心理认同视角出发, 以“敏感热点” 找准育人契机, 提升校园用户黏性; 以“内容为王” 保持思想高度, 符合标签刻画水平; 以“集体记忆” 切入主题背景, 满足情感认同需求; 以视听联觉赋能情感表达, 契合身心交互意愿; 以“新潮有趣” 深化记忆曲线, 持续提升育人效果为抓手, 提升高校官方抖音作品的亲和力和感染力, 切实提高网络文化育人成效。 |
| 中文关键词:思想政治教育 高校官方抖音 网络文化育人 情感共鸣 审美愉悦 |
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| Research on the Network Culture Education in Official Tik Tok (Douyin) of Colleges and Universities |
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| Abstract:As an important medium for network culture education, the official TikTok of colleges and universities has the characteristics of integration of advantages on communication platforms propaganda and education, diversified educational objectives of communication subjects, and empathy of communication content experience. But the popularity of TikTok also brings challenges to the work of network
culture education in colleges and universities, such as the fragmented shaping of students’ value system, entropy of self-discipline consciousness, intensification of cognitive beliefs, and weakening of emotional resonance. Therefore, colleges and universities should follow the trend of network development in the new era, from the perspective of students’ psychological identity, find the right opportunity to educate students with “sensitive hot spots”, and improve the dependence of campus users; maintain the ideological height with high-quality content, in line with the level of label characterization; get to the background theme with “collective memory” to meet the needs of emotional identity; empower the emotional expression with audio-visual synesthesia to fit the willingness of physical and mental interaction; deepen the memory curve with “novelty and interest”, continue to improve the effect of education as an important means, enhance the affinity and appeal of the official Tik Tok works of colleges and universities, and effectively improve the effect of network culture education. |
| keywords:ideological and political education official Tik Tok (Douyin) of colleges and universities network culture education emotional
resonance aestheric cheer |
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