基于高质量目标的湘西州红色旅游产业融合发展探析
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引用本文:周易,方世敏,赵可.基于高质量目标的湘西州红色旅游产业融合发展探析[J].上海第二工业大学(中文版),2019,(3):202-209
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作者单位
周易 湘潭大学商学院, 湘潭411100 
方世敏 湘潭大学商学院, 湘潭411100 
赵可 湘潭大学商学院, 湘潭411100 
基金项目:国家社会科学基金(17BJY151) 资助
中文摘要:高质量发展是我国经济发展的一个重要战略目标, 旅游产业作为国家经济战略性支柱产业之一, 高质量发 展成为其发展的迫切需求。旅游产业融合是实现旅游高质量发展的手段, 旅游高质量发展是旅游产业融合的目标。 湘西州红色旅游资源种类多, 分布广, 结构优, 价值高, 但开发不完善, 产品种类少, 市场范围窄, 品牌尚未形成。在该 州生态文化旅游旅游资源丰富、产业体系基本形成、区域品牌效应初现等条件下, 寻求红色旅游高质量发展目标实 现, 需要强化融合发展理念, 明确融合发展领域, 建立融合发展机制, 出台融合发展政策。
中文关键词:高质量发展  产业融合  红色旅游
 
Analysis on the Integrative Development of Red Tourism Industry inXiangxi Based on High Quality Target
Abstract:High-quality development is an important strategic goal of China’s economic development. As one of the strategic pillar industries of the national economy, tourism industry has become an urgent need for high quality development. The integration of tourism industry is the means to achieve high-quality tourism development, the high-quality development of tourism is the goal of tourism industry integration. There are many types of red tourism resources in Xiangxi Prefecture with wide distribution, excellent structure and high value. However, the development is less than perfect, the product types are few, the market scope is narrow, and the brand has not yet formed. Under the conditions of rich cultural and cultural tourism resources, basic formation of industrial system and initial emergence of regional brand effect, in order to achieve the goal of high-quality development of red tourism, it is necessary to strengthen the concept of integrated development, clarify the areas of integrated development, establish integrated development mechanism and issue integrated development policies.
keywords:high quality development  industry integration  red tourism
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